SPORTS & LIFESTYLE BRAND REPRESENTATION

Sure Step Asia (SSA) provides professional representation for premium brands. Our business principles, values and relationships drive our purpose and mission, which is to ‘Be premium at all touchpoints’. It is fundamental to us that we understand the drivers and critical path for each brand that we are working with, to ensure alignment from the outset. The maintenance of brand integrity and consistency of standards across regions and touchpoints has never been more important. SSA is physically located in Hong Kong, and has established partnerships in South-east Asia and Mainland China. The value of entering these markets and progressing brand footprints with a measured strategy cannot be overstated.


OUR PERFORMANCE FOCUS

SSA’s e-commerce and physical retail store WAH-LAAH! avails consumers of a touch-point for premium performance and technical products, from both emerging and well-established brands, each with a unique story and inspiration.

     

SHOP WAH-LAAH!

CORPORATE, COLLABORATIONS & CUSTOM TEAMWEAR

SSA offers gifting, custom and collaboration opportunities for corporates, clubs, schools and teams. We have a range of solutions for B2B, staff gifting, collaborations and custom product. We can provide customized apparel and tailored product solutions, such as for sports and outdoor events, exclusive gifting for corporate clients etc.

" Kirsty and the team at Sure Step in HK have been a delight to entrust our 2XU brand. Not only have they embraced the product and values, but they have set an incredibly high standard in PR and sports marketing for other distributors, dominating the high performance space in HK, superbly articulating our brand position and growing sales with fantastic service levels. "

– AIDAN CLARKE, 2XU Co-Founder

" I had the great pleasure of working with Kirsty and the Sure Step team over a period of more than eight years. As the Regional Director of international sports and entertainment agency CSM, we collaborated with Sure Step on several events and activities across the region engaging with sporting industries and communities. "

– DAN PARR, REGIONAL DIRECTOR
(NOV 2010 - JUN 2019) CSM SPORT & ENTERTAINMENT