DISTRIBUTION, SCALE AND LOCAL EXECUTION

For more than 15 years, we have built Sure Step Asia by nurturing strong relationships with stakeholders across the industry. We have developed and refined our distribution channels and processes, connecting brands with consumers in Hong Kong and across the region. Headquartered in Hong Kong and connected regionally our multicultural, multilingual team understands the nuances of consumers and retailers and has a deep reach into the sports and wellness ecosystem.




  • Buying
  • Showroom facilities
  • Multi-region sell-ins
  • Wholesale operations
  • Assortment planning
  • Multichannel marketing
  • Logistics
  • Inventory management
  • Communications
  • Sell-thru analysis
  • Retail operations
  • Operations & administration
  • Media & PR
  • Ambassador management
  • Project management
  • Community activations


CUSTOM TEAMWEAR

Let us help you design and develop a custom range for your club, event or office team. We’re working with great brands who use quality fabrics and have short lead times and low minimums. We’ll ensure you’ve got all the bells & whistles for your personalised kit.

WAH-LAAH! MULTI-BRAND RETAIL

SSA’s retail concept, WAH-LAAH! highlights products from the SureStepAsia portfolio as well as other carefully curated brands from around the world. This provides consumers with a touch-point for premium performance and technical products, from both emerging and well-established brands, each with a unique story and inspiration.

     

" Kirsty and the team at Sure Step in HK have been a delight to entrust our 2XU brand. Not only have they embraced the product and values, but they have set an incredibly high standard in PR and sports marketing for other distributors, dominating the high performance space in HK, superbly articulating our brand position and growing sales with fantastic service levels. "

– AIDAN CLARKE, 2XU Co-Founder

" I had the great pleasure of working with Kirsty and the Sure Step team over a period of more than eight years. As the Regional Director of international sports and entertainment agency CSM, we collaborated with Sure Step on several events and activities across the region engaging with sporting industries and communities. "

– DAN PARR, REGIONAL DIRECTOR
(NOV 2010 - JUN 2019) CSM SPORT & ENTERTAINMENT